But concerns have emerged about the accountability of AI and related technologies like machine learning. In December 2020 a computer scientist, Timnit Gebru, was fired from Google's Ethical AI team. She had previously raised the alarm about the social effects of bias in AI technologies. For instance, in a 2018 paper Gebru and another researcher, Joy Buolamwini, had showed how facial recognition software was less accurate in identifying women and people of colour than white men. Biases in training data can have far-reaching and unintended effects.

Not a day passes without a fascinating snippet on the ethical challenges created by "black box" artificial intelligence systems. These use machine learning to figure out patterns within data and make decisions – often without a human giving them any moral basis for how to do it. Classics of the genre are the credit cards accused of awarding bigger loans to men than women, based simply on which gender got the best credit terms in the past. Or the recruitment AIs that discovered the most accurate tool for candidate selection was to find CVs containing the phrase "field hockey" or the first name "Jared". More seriously, former Google CEO Eric Schmidt recently combined with Henry Kissinger to publish The Age of AI: And Our Human Future, a book warning of the dangers of machine-learning AI systems so fast that they could react to hypersonic missiles by firing nuclear weapons before any human got into the decision-making process. In fact, autonomous AI-powered weapons systems are already on sale and may in fact have been used.

While discussions about AI often center around the technology's commercial potential, increasingly, researchers are investigating ways that AI can be harnessed to drive societal change. Among others, Facebook chief AI scientist Yann LeCun and Google Brain cofounder Andrew Ng have argued that mitigating climate change and promoting energy efficiency are preeminent challenges for AI researchers. Along this vein, researchers at the Montreal AI Ethics Institute have proposed a framework designed to quantify the social impact of AI through techniques like compute-efficient machine learning. An IBM project delivers farm cultivation recommendations from digital farm "twins" that simulate the future soil conditions of real-world crops. Other researchers are using AI-generated images to help visualize climate change, and nonprofits like WattTime are working to reduce households' carbon footprint by automating when electric vehicles, thermostats, and appliances are active based on where renewable energy is available.